FMCG Member
Experience the Power of Independence
- Benefit from group-negotiated supplier trading terms
- Access to volume-based buying power
- Improved profitability
- Compete favourably against big brands
- Keep direct accounts with suppliers
- Stay independent and retain your own brand
Get access to leading brands and suppliers that helps independents to remain competitive without losing their identity or individuality! Join us and experience our simple, affordable and transparent support system.
Enquire Now
Become An EST Member
FMCG Preferred Supplier
Volume through Group Buying Power
- Gain access to hundreds of our EST Members
- Be part of our regular B2B promotions
- Simplify your sales process
- Run competitions amongst our members
- Grow sales & drive volumes
- Influence behaviour
Gain access to hundreds of independent retailers via a transparent system that is geared towards mutual prosperity rather than one-sided exploitation. We offer everyone a win-win opportunity, from retailer to consumer and you, as supplier, included!
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Become An EST Listed Supplier
Who We Are
The FMCG Division is organised as a voluntary association of member shareholders. The total FMCG members’ base is either defined as Shareholder or Owner-managed members and includes independent wholesale and retail operators. Shareholder members partake in profit-sharing derived primarily from rebates, whilst owner-managed members do not share in group profits and are responsible for payment of a monthly administration fee, based largely on number of accounts held. A minimum of R3m turnover per month is needed to qualify for membership, and in return, members receive the following benefits:
- Bulk buying discounts
- Significant proportion of trading terms fed back into member base
- Relentless group focus on input pricing – passed through to members
- Group expertise in customer (trader) buying behaviour – national and regional
- Strong group relationship with suppliers
- Access to the export market
- Suppliers’ incentives negotiated
- Annual trade show
- Buying interventions held at member stores
- Bulk buying discounts
- Significant proportion of trading terms fed back into member base
- Relentless group focus on input pricing – passed through to members
- Group expertise in customer (trader) buying behaviour – national and regional
- Strong group relationship with suppliers
- Access to the export market
- Suppliers’ incentives negotiated
- Annual trade show
- Buying interventions held at member stores
LOUIS GREEFF
Managing Director
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LOUIS GREEFF
Managing Director
Louis Greeff, EST GROUP Managing Director is confident that they will be able to repeat the same, if not greater, success in the hardware division than that achieved in the FMCG industry.
EST understands that there is a need for both suppliers and members to do business with associations because it is more affordable. Furthermore, the company recognises that consumers have become keenly aware of competition and are looking at how best to save money.
MOHAMED VARACHIA
Group Merchandise Director
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MOHAMED VARACHIA
Group Merchandise Director
Mohamed Varachia, EST GROUP Merchandising Director said their focus is now on sharing knowledge and margins with its members and growing the DIY footprint nationally.
In January 2013 EST launched its voluntary buying group within the South African DIY and hardware industry. The launch of this DIY group comes on the success created by EST’s food buying group established six years earlier.
Listed Suppliers
Access Hundreds of Our Members’ Retail Buyers
Our suppliers include some of the most well-known names in the hardware, building and DIY industry. Your membership gives you access to the following listed suppliers’ products at reduced prices.
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Become An EST Listed Supplier
- All
- Health & Beauty
- Dairy
- Personal Care
- Snacks
- Beverages
- Seafood
- Pest Control
NESTLE
Good food, good life – that is what we stand for.
Health & Beauty
PEPSICO
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world
Seafood
PREMIER
Premier FMCG’s purpose is for our products and people to make a difference in the everyday lives of our consumers. We do everything we can to ensure food security in terms of safety, quality, availability, and affordability.
Health & Beauty
OCEANA
Oceana Group is a global fishing company, and an important participant in the South African, Namibian and US fishing industries. We are ranked as one of the top 20 seafood companies in the world by market capitalisation. Our core business is the catching, processing, marketing and distribution of canned fish, fishmeal, fish oil, lobster, horse mackerel, squid and hake.
Pest Control
PROCTER _ GAMBLE
Our brands are trusted in millions of living rooms, kitchens, laundry rooms, and bathrooms—and have been passed down from generation to generation. We are the people behind the brands you trust, and we’re committed to making peoples’ lives better in small but meaningful ways, every day.
Snacks
PIONEER FOODS
Pioneer Foods is one of the largest South African producers and distributors of a range of branded food and beverage products. The Group operates mainly across South Africa, providing wholesale, retail and informal trade customers with products of a consistently high standard. Pioneer Foods exports to more than 80 countries across the globe.
Health & Beauty
RECKITT
Now more than ever, we all understand the importance of hygiene. Cleanliness is at the heart of our own good health – for us, our families, friends and communities. Here at Reckitt we understand the huge role we play in this. We are committed to helping everyone take the best possible care of the world we all share. Every day, millions of people put their trust in our products. We work with relentless energy and innovation to make the best possible products we can. And then we make them even better. We protect, heal and nurture. It’s how we make a difference.
Snacks
SIMBA
Integrating purpose into our business strategy and doing even more for the planet and for our people. Leveraging our scale, reach and expertise across the areas where it can have the greatest impact – Agriculture, Water, Packaging, Products, Climate and People – to help build a more sustainable food system.
Beverages
RCL FOODS
Our sustainable business drive is about creating the future. Underpinned by our passion to provide more food to more people more often, we believe that by nourishing people while sustaining our resources, everyone wins. Communities will be enriched, employees inspired and our customers and shareholders will enjoy the benefits.
Health & Beauty
TIGER BRANDS
Woven into the fabric of our beautiful country is the story of an extraordinary company that has touched the lives of South Africans for over nine decades. The Tiger Brands’ story is one rich in bold moves, belief and brilliance, centred around our expansive portfolio of proudly South African brands.
Health & Beauty
UNILEVER
Unilever is a global consumer goods company, offering beauty and personal care products, food and refreshments, and home care products.
Health & Beauty
CLOVER
Clover’s corporate strategy is to build onto existing competencies within the Group and to establish a culture of exceptional performance with a view to set a platform for future market expansion. Different companies within the Group have different strategies, all receiving company-specific support to maximise their potential. Key to all its activities is the expansion of capacities to share in the strong growth in consumption in the segments which it dominates.
Personal Care
ADCOCK INGRAM
Adcock Ingram is a leading South African pharmaceutical manufacturer listed on the Johannesburg Stock Exchange. The Company manufactures, markets, and distributes a wide range of healthcare products and is a leading supplier to both the private and public sectors of the market. Through the recent acquisition of Plush the Company expanded into the Homecare market. Adcock Ingram is a level two B-BBEE contributor.
Snacks
COLGATE-PALMOLIVE
The small soap and candle business that William Colgate began in New York City early in the 19th century is now, more than 200 years later, a truly global company serving hundreds of millions of consumers worldwide. Throughout this history, Colgate people and Colgate values have been at the heart of our success.
Dairy
BLISS BRANDS
Bliss Brands is a proudly South African company, with our first product, MAQ washing powder, being sold in 2004. Launched very modestly with the philosophy “Try it before you buy it” MAQ has grown steadily to become a household name. Over the years, the product range was expanded to include complimentary products, such as auto washing powder, fabric conditioner, dishwashing liquid, household cleaners and toilet soap.
Snacks
GLAXO SMITH KLINE
We make innovative vaccines and specialty medicines to prevent and treat disease. Our R&D focuses on the science of the immune system, human genetics and advanced technologies. Our R&D focus is on four therapeutic areas: infectious diseases, HIV, oncology, and immunology.
Snacks
IMANA
IMANA FOODS brings a wide basket of meal solutions and flavour enhancement to homes across Africa. It is the vision of IMANA FOODS to not only produce high quality, great tasting products, but through the medium of business to bring hope to people's lives through a caring ethos permeating everything it does.
Health & Beauty
KELLOGG_S
We are a company of promise and possibilities. Each day represents a fresh opportunity to share Our Vision, live Our Purpose. By being mindful and committed to these ideals, we uphold our founder’s dedication to people and their well-being. And we promote an environment where we can push beyond boundaries and across borders to create foods and brands that help to fuel the best in everyone everywhere. It is this belief that brings us together and sets us apart.
Health & Beauty
KIMBERLY-CLARK
Our well-known global brands, including Andrex, Cottonelle, Depend, Huggies, Kleenex, Plenitude, Poise, Scott and U by Kotex, are an indispensable part of life for people in more than 175 countries, and we hold the No. 1 or No. 2 brand share in 80 countries. We also understand our responsibility to make a positive contribution to the people we serve around the globe. Our sustainable practices support a healthy planet and build stronger communities to ensure our business thrives for decades to come. In all that we do, we’re building a legacy of positive impact.
Snacks
MONDELEZ
At Mondelēz International, our purpose is to empower people to snack right. We will lead the future of snacking around the world by offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.
Beverages
NATIONAL BRANDS
AVI LIMITED is home to many of South Africa’s leading and best-loved brands! Listed on the Johannesburg Stock Exchange and centred on the FMCG market, AVI’s extensive brand portfolio includes more than 50 brands. Our brands span a range of categories including: hot beverages, sweet and savoury biscuits and snacks, frozen convenience foods, out-of-home ranges, personal care products, cosmetics, footwear, accessories, and fashion apparel. We have a well-developed Shared Services structure spanning: International, IT, Finance, Logistics, Marketing, Procurement and Field Marketing, that allows us to take advantage of our scale.
Health & BeautyContact Us
If you have any queries, please contact us directly via telephone, fax or e-mail. Alternatively fill in the form at the bottom of this page and we will get back to you ASAP. EST
Elite Star Trading 56 (Pty) Ltd t/a EST Africa
Head Office
18 Walton Road,
Klippoortjie
Germiston
1401
Postal Address
PO Box 15558, Lambton, 1414
Tel/Fax:
+27 11 383 1900
Email:
info@estafrica.co.za
National Buyers
Pat Nadasen +27 83 303 9139 | pat@estafrica.co.za
Kevin Barrett: +27 82 903 3568 | kevinb@estafrica.co.za
Teshal Sooku: +27 82 839 0562 | teshal@estafrica.co.za
Finance Department
Hamid Ahmed: +27 84 586 8835 | hamid@estafrica.co.za
Operations Executive
Bryan Williams: +27 83 413 5682 | bryan@estafrica.co.za